Mark Thornton

Why I built Hazel AI

I run businesses on the Gold Coast with trucks, plant and crews on the tools. Marketing was always the thing that got done last, and it always cost the most for the least.

I paid agencies thousands for a handful of posts a month. I paid photographers and videographers to turn up to site, wait for the light, then send an invoice and a folder of files I never got around to using. Then the AI tools arrived and it got worse, not better. One subscription for images, another for video, another for the clever one that only does one thing, each with its own login, its own credits and its own way of doing it. I was paying for six tools to get one job done.

So I built my own. One place where you describe what you want, or hand it a photo off your phone, and it comes back as a finished video or image you can post straight away. Every good engine behind one account, picked for the job. A clone of you that says your lines to camera. Post it to Facebook and Instagram from the same screen.

It worked so well for my own businesses that I knew every other operator was paying the same bills. That is Hazel AI. Marketing for the real world, built by someone who has actually had to sell a job, not a software company chasing the next subscription.

If you run a business and you are sick of paying agencies and juggling AI subscriptions, I built this for you.